Rural Demonstration Project
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About
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Road casualties on rural roads are declining at a slower rate than urban roads. The Department for Transport (DfT) recognises that it can be difficult to identify and implement cost effective road safety strategies in Counties which have a predominately rural road infrastructure similar to that of Lincolnshire.
Consequently Lincolnshire and the three other rural road safety Beacon authorities have been invited to work with the DfT to implement a Rural Demonstration Project (RDP). This is a data led project to identify and develop innovative strategies to address rural road casualty problems in their respective areas. The project will continue until March 2010 and the DfT will allocate £1.5m to each of the participating authorities to enable them to deliver their strategies.
The possibility also exists that the DfT will provide an additional £0.5m in funding to each of the authorities, depending on progress.
The project aim is to adopt a broad based data led approach involving a mixture of innovative engineering measures, education and training, enforcement and community engagement.
The interventions identified are not necessarily widely implemented approaches or measures; their ‘success’ is not always proven, however, all interventions will be fully evaluated to determine their effectiveness. The evidence gained through the RDP process will be used, by the DfT, to produce a national guidance and good practice codes for casualty reduction on the rural road network.
The LRSP strategy, ‘Delivering Rural Road Safety’, has now been approved by the DfT who have requested that Lincolnshire proceed to implement the interventions identified within the document. The interventions include a variety of measures covering education, engineering and enforcement.

