Typeface fonts and imagery

Arial has been chosen as the typeface for use on all externally produced and external facing print based materials.

Arial is the font to be used for internal materials. Arial should be used for all screen-based communications such as websites, intranets, emails and slide presentations.

To create a sense of clarity and consistency, do not mix use with any other typeface.

Concessions will be made for publications aimed at key audiences, if above Font’s do not fit the feel you would like to create then please speak to the design team.

Using typography in printed materials

Coloured text should be kept to a minimum, i.e. headings or captions only.

Care should be taken to ensure good balance of white space to text areas as this is important to both the legibility and overall look and feel of the publications.

Do not set type:

• With expanded or condensed characters.
• With any special effects, underlines, outlines or drop-shadows applied to the corporate typeface.
• In any typeface other than those specified in these guidelines.

Choosing images

Choice of imagery is an important factor in achieving the correct visual style for Brilliant Lincolnshire publications and publicity materials. Care should be taken to choose images that are interesting, dynamic and relevant.

Thought should be given to how images are cropped to create more visual impact and how they work with other elements such as the logo, title or text.

Be aware of current Child Protection rules – Make sure any pictures used have consent and are kept on file. 

For guidance contact your design department or email branding@lincolnshire.gov.uk.