Logos

Lincolnshire County Council corporate logo

The Lincolnshire corporate logo should be used on all corporate communications.

Partners may choose to use the corporate logo or their own logo. All logos can be downloaded from George (Media Centre | Corporate Communications Guidelines | Branding Guidelines). Follow the guidelines as specified but the LCC logo must be included at all times. LCC brand guidelines can be found on George (Media Centre | Corporate Communications Guidelines | Branding Guidelines). If you have any difficulties downloading our logo, please contact the communications team and e-mail branding@lincolncolnshire.gov.uk

Any attempt to recreate the logo or alter it in any way will undermine the impact and credibility of the brand.

Brilliant Lincolnshire Logo

The Brilliant Lincolnshire logo should be used on all partnership communications and is the replacement to Every Child Matters Buttons.

The logo can be downloaded from here, any attempt to recreate the logo or alter it in anyway will undermine the impace and credibility of the brand.

If you have any difficulties downloading the logo please contact zania.stevens@lincolnshire.gov.uk.

Logo colour

In situations where the use of colour is not possible (for instance, in newspapers) the logo can be used in black and white.

Brilliant Lincolnshire is flexible to work with all of the above and is available in all options as eps and jpg versions. Boxed versions with reversed out white are also available upon request.

File formats

There are four logo formats for you to download. It is important to use the correct one:

• EPS files are high-resolution and for use in printed items. These are provided with two types of colours: CMYK is for general use; Pantone is used for precise colour matching in printed materials (usually only by professional designers).
• TIF files can be used in printed items for people who don’t have the correct software for working with EPS files (such as Illustrator and Photoshop). 
• GIF files are for use in PowerPoint presentations.
• JPG files are for use on websites.

However, GIFs or JPGs can both be used in low-resolution printing, such as printing word documents from an office printer.

Logo size

Logos should not be reproduced any smaller than 5mm in depth. There is also a maximum size, depending on the size of the document in which the logo is being used. Follow this link for advice on producing specific types of documents (A4 and A5 leaflets, folded DL leaflets, A4 posters, recruitment adverts and A5 invitations), including precise logo sizes.

Minimum clearance

We have defined the area of clear space to be left around the logo to ensure it remains clear and uncluttered. The clear space measurement is equal to the height of the letters within the logo at the size it is to be reproduced.

Text or graphics should not appear within this area.

Position

Where possible the logo should usually appear at the top right-hand corner of the front page or document. However this can vary - see guidelines on the design of specific types of documents for more about this.

Under no circumstances should the logos be distorted or stretched. No colours should be changed. Do not outline and do not add a containing shape.

If logo is to be used in conjunction with Children’s services swoosh then the green should be used (see LCC Footer attachment).